Letters

Dear Velouria invites you to... Midnight Noir
When the leaves turn brown and the day fades to black… Midnight Noir emerges and appears September 1st. Stay and smell the dusty books and warm coffee. Dear Velouria invites... Read more...
BETTIE: The Polka Dot Edit
  Bettie has always been a memorable name in the alternative and goth space. Bettie to me represents a chic independent women. One that takes the lead, is confident and... Read more...
Grand Opening of Desire Aesthetics
  July 12th 2026 marks our second pop up in honor of Desire Aesthetics grand opening. We had a wonderful time speaking and meeting new customers and vendors in the... Read more...
Our first pop-up experience
  June 19th- June 21st we had our first 3 day long pop-up at our local fair. Picnic in the Park in Eastvale was a major success and it was... Read more...
We welcome you to... Nocturnal Cove
As the wind roars over the coast the waves reel me in. Feel enchanted and pulled into the dark abyss of the ocean. Dear Velouria, we felt inspired by the... Read more...
Our first love letter to you...
Creating your first collection was an enchanting experience. Creating the image of Velouria was tough trying to get all the details right but we believe we accomplished it. From the... Read more...